big media embracing virtual worlds

Mark Wallace’s piece titled A Second Life for MTV in the February edition of Wired has sparked a number of conversations today. After talking about Matt Bostwick, his Leapfrog units role within MTV and its success with Virtual Laguna Beach I popped into SL and did a quick walk-through the recently opened The L Word and soon to open AOL Pointe sims. With Nickelodeon’s recent launch of Nicktropolis, the BBC’s declaration of intention for CBBC and ABC’s announcement yesterday the Virtual Worlds space is about to become a whole lot more mainstream as Big Media carries it ever closer to the tipping point.