Virtual World Innovation

The Summer 2007 issue of Innovations has an interesting case study from Linden Lab CTO Cory Ondrejka. Titled “Collapsing Geography (Second Life, Innovation, and the Future of National Power)” it covers everything from the concepts of place and space to innovation within virtual worlds and is freely available to download as a PDF here.

Good to see Eric Pfanner giving the Serious Games Institute some much deserved mainstream media coverage. We are seeing many such initiatives sprouting up around the world as people awaken to the opportunities that virtual worlds present. Futurists are beginning to spread the word. Ray Hammond predictsthat in 10 years, every single business person will be conducting their business in parallel virtual world as in the real world.”

When Dr. Jacob Bronowski stated in the BBC series The Ascent of Man that “in essence all science and human thought are a form of play” it immediately registered. Bruno’s words serve as an inspiration every day as we explore the transition from role play within the work place to plays role within the work space. For those interested in tuning into this transition from 20th to 21st century organisation thinking Cory’s case study is a good place to start. Interesting times indeed.

Virtual World Recruitment

An ever growing number of companies are experimenting with virtual world recruitment within Second Life this year. Back in March Bain & Company opened its Bain Virtual Recruiting Center. TMP held its first Network in World (NiW) event in May with Ebay, HP, Microsoft, Toshiba and Verizon taking part. Both the WSJ and Times of London picked up on the trend which has continued apace.

In June TMPNEO brought together Alstrom, Areva, Capgemini, L’Oreal and Unilog as recruiters while the second NiW event took place in August with Accenture, EMC Corporation, GE Money and U.S. Cellular on board. McKinsey followed up with interview offers to entrants for its recent Virtual Venture Competition. This week sees TMP UK host a 3 day virtual world career fair with KPMG, RBS and Yell taking part. Interesting times indeed.