Category Archives: virtual goods

Connecting Games with Reality

Jane McGonigal was named one of the TR35 2006 young innovators changing the world through technology. Her work focuses on improving quality of life through reality-based gaming. She gave a wonderful presentation on Connecting Games with Reality at the Web 2.0 Summit last week.

Currently Lead Game Designer with the Institute for the Future Jane believes that “one of the most important technology trends over the next 3-5 years will be the effort to embed dynamics of network game play in everyday life”. Runtime is 11 minutes and highly recommended viewing.

Dawning of a Meta Age

Nick Wilson invited me to a new Second Life group called Metanomics 07′ yesterday. A link to the above video followed which offers a brief outline to a very ambitious project. Were it anyone else attempting to pull this off I would have my doubts but having watched Nick work his magic over the last 6 months it merits following.

His company has partnered with Professor Robert Bloomfield at Cornell University to explore and define best practices in virtual business. Topics proposed will be of interest to businesses beginning to tune into a three-layered strategic approach of micro, macro and meta.

Lots of meta-goodness is on its way. Metaverse, metanomics and metabrands are all about to enter the business lexicon over the coming years. If you are interested in participating at the dawning of a Meta Age then Metanomics is highly recommended.