Category Archives: social networks

Next Generation Platforms

Last weeks AOL acquisition of Bebo for $850m has triggered a numbered of conversations about next generation platforms. As with Rupert Murdoch’s acquisition of MySpace for $580m back in July 2005 and Microsoft’s $240m investment in Facebook implying a post valuation of $15bn much of the initial media focus has been on the purchase price.

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Debra Aho Williamson shared Comscore KPI data for each of above looking at unique visitors worldwide, US social network advertising spend and time spent on site. The growth and importance of social network platforms continues apace. With proof-of-concepts now firmly in place all eyes are on next generation platforms soon to come to market.

Some of the hybrids we are tracking from the social network and virtual worlds space show promising early signs. As development continues apace within this space each of these next generation platforms will take digital identity and attention streams to a whole new level. All of which will provide the foundations necessary for the Meta Age to become a reality.

faberNovel Research Paper

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The consulting unit of faberNovel has shared one of its social network research papers. The first part of the paper outlines some broad principles for understanding social networking websites, the second part of the paper provides case studies about online matchmaking websites Meetic and Match.com and the third part of the paper provides cases studies on business network websites Xing and LinkedIn.

Good to see faberNovel incorporate and build upon Fred Cavazza‘s excellent work on digital identity mapping. With Le Web 3 being held in Paris later this month it is timely and sure to provide a useful conversation starter at the event. A full copy of the research paper is available here for download.