Closer To My Customer (CTMC)

“Communicating with customers via the Internet can become more personal and more direct,” Wietze Reehoorn, a member of ABN’s executive board, said in a statement. “Competition between Dutch banks will be determined to a significant degree by finding the best way to establish personal contact with customers.”

Adam reports that Dutch bank ABN AMRO is the latest RL organization to join the SL community. The above remark from Wietze Reehoom registered.

For those thinking about following suite I recommend watching this interview with Millions of Us (MOU) founder Reuben Steiger over on The Podtech Network. Reuben tells the story of how MOU brought Scion into SL and the lessons learned along the way.

Closer to my Customer (CTMC) was an initiative I was involved with back in 1992. In that pre-Internet and pre-mobility era much of what we dreamed about is now becoming possible. Interesting times indeed.