Digitization of Everything

Andrew Hampp’s 18 Big Ideas post after the AdAge Ideas Conference kicked off a flurry of new conversations within advertising, marketing services and PR circles last week. One of those ideas, ‘digitize everything’ from Linden Labs CEO Philip Rosedale presentation, was particularly noted. Emily Steel’s WSJ piece on Monday continued the conversation with details on Organic, BBH, Crayon and AKQA‘s SL activities. Given this weeks SL announcements from Dell, Sun, Edelman/ESC and CaseCamp conversations on the digitization of everything continue apace.