Virtual Worlds place within The Living Web

Gartner’s declaration that 80 Percent of Active Internet Users Will Have A “Second Life” in the Virtual World by the End of 2011 and its subsequent five laws for companies participating in the virtual worlds have generated a number of conversations. Its press release coincided with this weeks Gartner Synposium ITxpo 2007 in San Francisco at which Linden Lab CEO Philip Rosedale delivered a keynote which is viewable here.

With the initial hype finally passing organizations are exploring how they might use the multitude of sandbox opportunities Virtual Worlds present. Mitch Wagner’s chat with Christian Renaud, chief architect of networked virtual environments for Cisco, highlights some of the many ways early adopters are currently using Second Life.

Now that people are becoming more familiar with Virtual Worlds as a concept it is time to start new conversations about their place within the third wave of the Web. This we have been referring to as The Living Web and is something I shall be writing alot more about here going forward.