PKR.com has been described as a mixture of online poker and The Sims, which is as good a reference point as any. It’s a real-money online poker site, except instead of a top-down view with thumbnail cartoons to represent the players, PKR has fully 3D avatars who wouldn’t look out of place on an Xbox 360 game.
Stuart Dredge has an interesting interview with PKR founder Jez San over on Tech Digest. Since launching six months ago it has attracted 500k+ registered users and is on track to top 1m in its first year of operation. The year of the Avatar continues apace.