Catching up on reactions to yesterdays PlayStation Home announcement at GDC, and stripping out the fan-boy banter, the overall response is primarily positive. Phil Harrison’s presentation named Maya and Grouper as partners of choice for 3D design tools and user created content respectively. While currently running as a closed beta PlayStation Home goes open beta in April and launches in the Fall. Building communities and socialisation experiences with brands is something we will see alot more of going forward. This is a very good thing for all virtual world participants including Linden Lab. Having already provided the proof-of-concept with Second Life, Sony’s entry further validates the virtual worlds space and its place within the third wave of the Web – The Living Web.