Synthravels is the first organization to offer a complete guide service to all the people who want to make a tour in virtual worlds without knowing these new realities, even if they have never put their feet in these strange, synthetic grounds.

The tours and the destinations are chosen by the staff of Synthravels, composed by programmers, architects, experienced video gamers.

When setting up Mobil Avenue two questions surfaced time and time again. The first was how long would it be before a virtual worlds travel agency was launched. Well according to Clickable Culture it looks as if Milan based Synthravels has risen to the challenge. Founded by Matteo Esposito and Mario Gerosa, Synthravels launched last week. Mario brings a wealth of experience from the RL travel industry serving most recently as former editor of Conde Nast Traveller Italy. Looking forward to trying out their service.

The second question was how long will it be before a RL travel guidebook publisher issues a SL edition. Now that SL has surpassed 1 million accounts (identities not users given some people have multiple accounts) it theoretically ranks 154th out of the 230 countries listed by population on Wikipedia. Lonely Planet has been a personal favorite of mine over the years. Given their USA address is 150 Linden Street perhaps destiny awaits Lonely Planet to do so.