Rok Hrastnik’s two part posting on SL were brought up in conversation today. After reading his posts the words how very 20th century came to mind. Advertising, Marketing and PR practitioners need to move from an either or to yes and way of thinking and lose the 20th century command and control language. Here is some free advice Rok. Tune into what the NMC (intro video above) is doing and take up the talented Linda Zimmer on her gracious offer in the comments. You maybe pleasantly surprised with what you learn.