Big business impact on SL

What impact will the interest of big business have on what some describe as virtual utopia? If you are a member of such a community, what do you think will change in it as advertisers and marketers get in the game?

Some interesting responses to the above question that accompanied todays NYT Richard Siklos piece on virtual worlds. Lots of ongoing conversations at the moment around digital identity which tie-in with this piece. After speaking with some more long term SL residents over the weekend I shall write a post. Hoping to make the offical opening party for the aloft hotel tonight. If you missed Rena Gana’s BW podcast with Gif Constable speaking about the aloft project back in August it is worth checking out. Runtime is 12 minutes.