Usage of the term meme within mainstream media has increased significantly since we first started tracking it via google alerts over the last 12 months. As with all new terms making their way into the lingua franca of business its interpretation and application varies widely.

Memeticist and author Susan Blackmore recently gave an interesting talk at TED titled Memes and Temes. She defined memes as that which is immitated or information which is copied from person to person.

The first half of Susans talk provides a useful introduction to the concept of memes while the second half provides a conversation starter on memes, genes and temes. Runtime is 20 minutes and recommended viewing in full.