Virtual Worlds place within The Living Web

Gartner’s declaration that 80 Percent of Active Internet Users Will Have A “Second Life” in the Virtual World by the End of 2011 and its subsequent five laws for companies participating in the virtual worlds have generated a number of conversations. Its press release coincided with this weeks Gartner Synposium ITxpo 2007 in San Francisco at which Linden Lab CEO Philip Rosedale delivered a keynote which is viewable here.

With the initial hype finally passing organizations are exploring how they might use the multitude of sandbox opportunities Virtual Worlds present. Mitch Wagner’s chat with Christian Renaud, chief architect of networked virtual environments for Cisco, highlights some of the many ways early adopters are currently using Second Life.

Now that people are becoming more familiar with Virtual Worlds as a concept it is time to start new conversations about their place within the third wave of the Web. This we have been referring to as The Living Web and is something I shall be writing alot more about here going forward.

Countdown to SL 4th Birthday

Today sees the launch of Second Life Brazil via Linden Lab local partners Kaizen Games. So if you see or hear the word Oi! in your travels in-world do not be alarmed. It is more likely to be a friendly Brazilian greeting rather than the 70’s punk slang.

Second Life Japan is currently collecting email addresses for notification of its official launch. I’ve been enjoying Torley’s BlogHUD posts from around the grid. His pictures from Shibuya prompted me to drop by for a visit. Some of Japan’s better known brands are visible taking up residence within SL’s newest continent.

Both of these events combined with the imminent arrival of SL voice on the grid ensures a busy couple of weeks lie ahead. With only 2 months to go before the Second Life 4th birthday celebrations one wonders what other announcements maybe forthcoming. Rumors of a potential sale or IPO continue to circulate. Interesting times indeed.